DESIGN CONCEPT FOR THE ETALON GROUP PROJECT OFFICE IN YEKATERINBURG
Year: 2024–2025
Location: Yekaterinburg, Etalon Group Project Office
Client: Etalon Project
Area: 1,500 sq. m
Stages: Concept, Detailed Design, Architectural Supervision
Authors: Sergey Markov, Alexey Afonichkin, Margarita Ignatenkova, Yulia Stepanova, Valeria Androsova, Angelina Andrianova, Anastasia Kamskova, Dmitry Vorobyev, Tatyana Shumaeva
The office concept was developed with a focus on the core characteristics of the Etalon brand DNA. The interior design reflects professionalism, modernity, and quality— qualities that inspire trust in the brand.
The visual design of the interior is rooted in a connection to the building's façade, which features a rhythmic pattern of suspended louvers created by varying element sizes and colors. It also embodies the brand’s commitment to growth, ambition, determination, and passion for its work.
rhythm, accent, vector — "IMPULSE"
Rhythm is expressed in the interior through logical zoning, clear user circulation paths, and the use of structure and modularity in decorative finishes.
The emphasis is expressed through contrasting elements that highlight functional zoning, bold, and distinctive furniture designs, and open spaces that convey a sense of transparency and trust.
The vector is defined by visual solutions that deepen the spatial geometry, as well as by the directionality of the form, achieved through the use of diagonals and clearly oriented shapes.
This is how a cohesive vision for the common areas emerges: modern and tactile, with an atmosphere of cozy sunset warmth, where color, light, and texture work in harmony.
IMPULSE is not just chaotic energy,
but a directed flow guiding the gaze
and sensations to a specific point
Efficiency and technological sophistication are reflected in the use of functional greenery, zoning, and multifunctional spaces, as well as in the application of various sound-absorbing barriers and finishing materials and the use of diverse lighting scenarios that ensure comfort for both clients and office staff.